In motion

I'm involved in an ongoing debate about whether "gif" pronounced with a hard G or a soft G.  My designer sources tell me that it is a hard G, but I grew up pronouncing it like the peanut butter.  I don't care anymore, I'm just going to keep saying jif based on my undying love of peanut butter.  Regardless of the pronunciation, I suddenly get the feeling that I'm going to waste an afternoon making odd little animations.

UPDATE:

I have it on good authority that I'm right.  http://en.wikipedia.org/wiki/Steve_Wilhite  I believe the correct pronunciation now would be "nee-ner-nee-ner."